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Curated articles around the web to inform the Small Business Owner

12 Best Calculator Plugins for Your WordPress Site

This post was originally published on this siteAre you looking for a calculator plugin for your WordPress website? There are many types of WordPress plugins to calculate prices, measurements, dates, form fields, and more. In this article, we have hand-picked some of the best calculator plugins for your WordPress site. What to Look For in …

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Put Your Audience First with Digital Marketing

This post was originally published on this siteWhile the point of digital marketing may be to find your ideal customers in the visitor space, it is too easy to get too caught up in that idea. When this happens, businesses have a tendency on focusing too much on themselves. They believe that what their audience …

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How to Quickly and Effectively Generate Blog Topics

This post was originally published on this siteLast updated on August 6, 2020 at 10:04 pm Content is king. There’s no doubt about that, but there are challenges when you’ve had to continuously publish content regularly – you’ll run out of topics to write about. This is a challenge most bloggers, content marketers, and even …

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Six ‘New Normal’ Marketing Tips for Reopening Businesses

This post was originally published on this siteReopening during and after the pandemic is fraught with challenges but laden with opportunities. For marketers, it’s an ideal time to take advantage of new marketing and communications approaches to differentiate your brand for the “new normal” in your industry. Read the full article at MarketingProfs Originally published …

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Why Your Content Needs to Have a Good Flesch Reading Score

This post was originally published on this site In digital marketing and search engine optimization (SEO), there is a very popular quote of “Content is king.” But is it really true? Shouldn’t the saying specifically be “Good content is king?” The internet is flooded wi Originally published at SEOblog

How to Add a Background Image in WordPress

This post was originally published on this siteDo you want to add a background image to your WordPress site? Background images can be used to make your website look more engaging and aesthetically pleasant. In this article, we will show you how to easily add a background image to your WordPress site. Video Tutorial If …

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Introducing Your Brand to Your Audience

This post was originally published on this siteAre you rebranding? Are you only now taking your branding seriously? In both of these cases, you may already have an audience from prior marketing efforts. When making any changes to your brand, your current audience will need to get up to speed. If they feel like your …

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Brand Guidelines: It’s High Time to Revamp How We Create and Use Them

This post was originally published on this siteAre your brand guidelines working for your team and company? Is the content being shared internally and externally consistent and aligned, no matter which team it’s coming from and in what format? If not, it’s time to start making some important changes. Read the full article at MarketingProfs …

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Seasonality and Marketing Your Brand Online

This post was originally published on this siteDepending on the nature of your business, seasonality could absolutely impact how your brand will be presented online. For some businesses, such as eCommerce-based companies, the seasonality is obvious. Toy manufacturers clearly perform better around major holidays like Christmas, companies selling sporting goods like camping equipment do better …

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How to Migrate Weebly to WordPress

This post was originally published on this siteThe website-building platform Weebly is a great way to get your business online quickly. However, its simplicity comes at the cost of flexibility, and many businesses quickly find their ideas outgrowing Weebly’s ability to keep up. WordPress offers a fantastic alternative solution. The wealth of themes and plugins …

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