Not long ago, our dryer developed a high pitch whine that would wake the dead, or at least the neighbors. My wife checked the local Yellow Pages (I know, for a web developer’s spouse she’s pretty old school) and called a nearby service. The owner arrived promptly, diagnosed the problem and quickly replaced the offending pulley.
In the course of casual chatting the term “website” came up and I told him I’d run a quick audit of his. Turned out he wasn’t doing very well in local organic search as his current web developer was focusing on displaying Yelp reviews on the site.
Less than two months later, a shiny new Azer Appliance greets the world. Of course, the new design is only the beginning: we will be closely monitoring Analytics, keywords, competitors etc. In many ways, the SEO work for a local business never ends – and it would be a huge mistake to think you’re ever “finished.”
And there’s still more to come: an online appointment scheduler a Facebook business page, maybe a blog … and all from a squeak.