Marketing

Is Content Syndication Your Secret Weapon to Successful PR?

Content syndication is where online news sites, magazines and blogs republish similar content across a range of websites. This, understandably, can cause panic among content marketers, SEOs, PRs and our clients. It’s not unusual for people to worry that duplicated content across a range of sites will cause issues, and fear a Google penalty. There’s …

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18 Marketing Automation Specialists Share Their Wins and Fails

When you specialise in marketing automation, things are bound to go wrong sometimes. We believe that you should always try to learn from other peoples’ mistakes. That’s why we interviewed consultants, in-house marketers, and entrepreneurs about their top failures with marketing automation. But…we don’t want to dwell in the negative too, so we asked them their …

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