Now this comes as a bit of a surprise! Were we just assuming that Google used BBB and other established trust sites for ranking or is this a change in policy? Either way, this is how things stand now.
Google’s John Mueller confirmed yesterday in a video hangout that Google does not use the BBB, Better Business Bureaus score or reviews as well as other third-party trust sites in their ranking algorithm. So all that talk about making sure you have a good BBB score with the core […]